• Project Purpose:

    Ensure a secure customer identification process.

    IKEA

    Note worthy accomplishment:A increase of 2 million identified and verified users


    Identified ProblemWhyHowResult
    Product flow.Disjointed views for the usersVisually described users flow when
    interacting with the product features
    Uniform understanding of what view did what.
    Visual not alignedVisual guidelines update Guidelines updated and aligned cross
    all platforms
    Uniform login experience on all devices.
    WCAG A++Company values.Implemented Pass code option for loginAlternative ways to identify users and
    Security guidelinesConcern for hacked accountsLimited options to improve user login flows
    User data mismatchThere had not previously alignment
    on user data collection.
    Authentication flows to collect aligned user data.Possibilities to enable further authentication methods