• Project Purpose:

    Incorporate extended call-features in phone and address book

    SONY Mobile

    Note worthy accomplishment:Introduced advanced features to ca: 50 million phone users.

    Identified ProblemWhyHowResult
    Hard to understand the FunctionalityMany advanced featuresPresenting features though clear IA and
    simple interactions solve user needs
    SONY mobile was the first android phone to deliver “facetime”.
    Share map position.
    In phone-call messaging.
    Increased market value