Project Purpose:
Deliver the Pepe’s Feeling online
Pepe’s bodega
Note worthy accomplishment: 320% increase of monthly visitors with a 80% return rate
| Identified Problem | Why | How | Result |
| No personality | – | – | Aligned Marketing material |
| No online engagement | – | – | 320% growth in visitors and online engagement. |
Background
On the beach in Båstad there is a place for meetings during the night, which is heavily inspired of the classical Swedish movie “Sällskapsresan”. The movie have a special style and feeling that Pepe’s Bodega have adopted as their atmosphere.
My mission was to create a online extension of Pepe´s bodega.
The idea:
Imagine you have been on a journey that changed your life…
To remind your self of this positive change in your everyday obligations, you make a memorabilia as reminder.
My interpenetration of this memorabilia online, was to show possible objects the protagonist would have saved and put on his wall at home. This for patrons to remember the meetings and good times they had at Pepe’s Bodega, and of cause to look forward to the next opportunity for fun and new meetings. 🙂
Research
Researched companies wants and needs.
Watched the movie. (well worth the time 🙂 )
Interviewed patrons.
The Feeling
Visual design.
Engaging features.
Surprising behaviors related to event from the movie
Guided physical marketing
The digital design grew and guided physical design.
Resulting in a aligned marketing:
- Menus
- Posters
- Flyers
- Invitations
and rebuilding and decoration of bar area.
